Co-authored and reviewed by Business & Digital Marketing Subject Matter Expert Guy Shapira.
WIN with Business Level Strategy Drawing: Our Blueprint for Market Domination
We’ve seen firsthand how a clear business level strategy can make or break a company’s trajectory. At We Level Up, we didn’t just stumble into success—we mapped it out, step by step, with a “WIN” mindset. We’ll walk you through our approach to business level strategy drawing, share actionable tactics, and show you how to visualize your path to victory.
Jump To
Table of Contents
What Is a Business Level Strategy Drawing?
A business level strategy drawing is a visual roadmap that lays out how your business will compete and win in its chosen market. It’s not just a sketch—it’s a living blueprint, aligning your team around a shared vision and tactical plan. Think of it as the bridge between your big-picture goals and the day-to-day actions that drive results.
What Business-Level Strategy Drawing Really Means
What Business-Level Strategy Drawing Really Means
Business-level strategy is the plan you create to compete and win in your market. It’s how you position yourself to serve your audience, stand apart from the competition, and generate meaningful value. But it’s more than just a plan — it’s the framework that connects your mission to your revenue model.
It answers critical questions like:
- Who exactly are we here to serve?
- What specific value do we offer that no one else does?
- Why is our offer not only different but also defensible?
- How does this all turn into consistent, sustainable growth?
Too often, business owners confuse tactics with strategy. Running ads is not a strategy. Launching a course is not a strategy. Those are moves — strategy is the game plan that ties every move together.
For a deeper dive into building clarity before action, check out my article on clarity in business.
WIN Map
The meaning of the Business Level Strategy Drawing WIN Map
Here’s a simple table I use with coaching clients and teams. I call it the WIN Map — it helps you build strategy visually in a way that’s easy to follow and easy to share.
| Stage | Focus Area | Guiding Questions |
|---|---|---|
| W — Who | Audience and Avatar | Who are we really serving? What pain are they trying to solve? |
| I — Intent | Mission and Impact | Why are we doing this? What transformation do we want to create? |
| N — Niche | Positioning and Path | What is our unique edge? Where do we dominate and add the most value? |
This framework brings clarity not just to your vision but to your offer and execution. I revisit this every quarter with my team and with coaching clients. It’s powerful because it evolves with your business.
Business level strategy drawing Tips
Five effective business level strategy drawing Tips
- Zoom Out Regularly
Too many founders stay stuck in execution mode. Block time every month to step back and ask bigger questions. Where are we heading? What’s shifted in the market? What’s no longer aligned? - Draw It Physically
Use whiteboards. Use notebooks. Use tools like Miro or just sticky notes. Getting your business model out of your head makes it easier to refine and communicate. If your strategy can’t be drawn, it’s probably too complex. - Align Your Team
Your people can’t read your mind. Share your WIN Map. Invite discussion. Let people poke holes in your thinking. Alignment comes from shared understanding, not just shared goals.
Read more on this in my guide to building high-performance teams.
- Stay Honest About Your Edge
Too many businesses lose their advantage by thinking they still have it. Every month, ask: Are we still the best choice for our ideal client? If not, where do we need to evolve? - Tie Metrics to Mission
If your strategy is to be the most trusted in your category, measure trust, not just revenue. Business success should be a byproduct of consistently delivering real results to real people.
To go deeper on this mindset, explore my thoughts on living with intention.
Benefits of Mapping Out Business Level Strategies
Creating a precise business level strategy drawing can be helpful for any organization. Our business level strategy drawing is not only constructive but also offers a thoughtful process to define your audience, mission, and path to success. Moreover, a clear business level strategy drawing can help you gain a competitive edge to succeed in today’s competitive marketplace. Creating a business strategy is essential for establishing the process required to drive your team towards its objectives. That applies to everyone, whether you are a new entrepreneur, an experienced executive, or a small business owner.
But what exactly is a “WIN” business-level strategy? How does it differ from corporate-level strategy? And how can you apply it effectively to create a winning game plan? Read on for more.
Business level strategy drawing infographic
Remember, the WIN Map is a tool to help you build your strategy. It’s not a set of rules, but a guide to help you think about your strategy in a structured way. Use it as a starting point and adapt it to fit your needs. Happy strategizing!
Why Your Business Needs a Strategy Drawing
- Clarity: Everyone on your team knows the direction and their role.
- Alignment: Keeps departments and individuals rowing in the same direction.
- Agility: Quickly spot gaps and adapt to market changes.
- Motivation: A visual WIN plan inspires action and accountability.
Win Formulara: Business level strategy drawing
A business level strategy drawing can be a fantastic model to select to scale your business efforts! The WIN Map is an effective way to visually organize your thoughts and strategies. Let’s break it down a bit more:
- W – Where/Who: This stage is all about understanding your audience. You’re asking questions like “Who are we really serving?” and “What pain are they trying to solve?” This helps you to get into the mindset of your audience and understand their needs and wants. It’s all about empathy and understanding.
- I – Innovation/Intent: Here, you’re focusing on your mission and the impact you want to make. You’re asking “Why are we doing this?” and “What transformation do we want to create?” This stage is all about your purpose and the change you want to bring about.
- N – Navigate/Niche: This stage is about finding your unique edge. You’re asking, “What is our unique edge?” and “Where do we dominate and add the most value?” This helps you identify your strengths and areas where you can truly excel.
The WIN Framework for Business Level Strategies
We use the WIN framework to structure our business level strategy drawings:
| Step | Description | Example (We Level Up) |
|---|---|---|
| Where | Define your target market and unique value proposition | Serving those seeking holistic addiction recovery |
| Innovate | Identify how you’ll win: cost, differentiation, or niche focus | Differentiation—offering evidence-based, personalized care |
| Navigate | Map your resources, KPIs, and feedback loops for ongoing improvement | Tracking admits, outcomes, and patient satisfaction |
How to Create a Business Level Strategy Drawing
Here’s how we build our WIN business level strategy drawing—step by step:
- Analyze Your Market
- Research trends, customer pain points, and competitors.
- Read more: Build a Brand in 5 Days
- Define Your Target Audience
- Segment your market.
- Create detailed buyer personas.
- Set Clear Objectives
- Build SMART goals for growth, retention, and profitability.
- Choose Your Competitive Advantage
- Cost Leadership: Be the lowest-cost provider.
- Differentiation: Offer unique value.
- Focus: Dominate a specific niche.
- See our Business Coaching Success Blueprint
- Draw Your Strategy Map
- Use flowcharts or mind maps to visualize the customer journey, key activities, and feedback loops.
- Assign Roles & Resources
- Clarify who owns each part of the strategy.
- Monitor, Measure, and Adapt
- Set KPIs tracking stats, review progress, and adjust as needed.
Example: Our Business Level Strategy Drawing
Here’s a simplified version of our strategy map for the We Level Up Treatment Centers:
| Phase | Key Actions | Owner | KPI |
|---|---|---|---|
| Market Entry | Launch new facility in target state | Expansion Team | # of new admits/month |
| Differentiation | Implement personalized treatment programs | Clinical Director | Patient satisfaction score |
| Growth Hacking | Deploy organic referral campaigns | Marketing | Website traffic, GMB reviews |
| Feedback Loop | Weekly team huddles, monthly KPI reviews | Leadership | Retention, conversion rates |
Tactics for Winning Business Level Strategies
- Leverage Data: Use analytics to spot trends and make informed decisions.
- Empower Teams: Give autonomy with clear accountability.
- Continuous Learning: Foster a culture of feedback and rapid iteration through continuous improvement.
- Storytelling: Inspire your team with a compelling vision. Learn how to craft your brand story.
Pro Tips from Our Playbook
- Visualize Everything: Don’t just talk strategy—draw it out. Use whiteboards, digital tools, or even sticky notes.
- Keep It Simple: Your business level strategy drawing should be clear at a glance.
- Review Regularly: Markets shift. Make your strategy drawing a living document.
- Celebrate Wins: Recognize milestones to keep your team motivated.
How I Apply the WIN Business Level Strategy drawing for Growth & Success
When I think about the most significant breakthroughs I’ve experienced in business, they weren’t accidental. They came from clarity, intention, and a willingness to step back and draw out the strategy.
That’s what I mean by business-level strategy drawing.
This isn’t some academic concept. This is how I help clients build momentum and clarity. It’s how I grow my ventures. And it’s how you can start seeing around corners instead of reacting to what’s directly in front of you.
Whether you’re growing a startup or rebranding a well-established one, you need a clear business strategy. This strategy should not just be in your mind. It should be written down, easy to see, and ready to use.
Let me walk you through how I coach this process and use it personally to drive lasting growth.
Business level strategy drawing Questions I Challenge My Clients With
Here are some questions I ask clients when they feel stuck, overwhelmed, or directionless:
- If you couldn’t sell your current offer, what else would you build based on what you know now?
- What parts of your business feel misaligned but you’ve been avoiding?
- If you had to triple your impact with half the resources, what would stay and what would go?
You can learn more about how I use these thought experiments in my business and life on my personal development areas page.
Why Strategy Is a Mirror
Your business-level strategy is a reflection of your leadership. It’s a mirror that reflects what you honestly think about yourself, your clients, and your ability to achieve results.
This is why I say strategy drawing isn’t just for consultants or executives. It’s for any leader serious about owning their path forward.
Every time I sit down to draw out my next move, I leave that session clearer, more focused, and more energized. You can too.
If you need help applying this to your business, consider my coaching programs. Whether you need private strategy sessions or team-based alignment workshops, I’d be delighted to help you design your next steps.
Let’s draw it out — and bring it to life.
Additional Resources
Business and leadership aren’t just about plans — they’re about who you become in the process. Here are some helpful resources to continue exploring:
- Master Your Growth Mindset
- Online Life Coaching That Works
- Business Coaching Services
- Why Hire Me As a Speaker?
- The Ryan Zofay Podcast
Final Thoughts
Winning in business isn’t about luck—it’s about having a clear, actionable, and visual strategy. By drawing your business level strategy, you empower your team to see the path, own their roles, and WIN together.
Ready to map out your WIN? Let’s connect and build your business level strategy drawing today.
